Entertainment

There is well known phrase in entertainment business which quotes ‘The show must go on’. And when it comes to a cruise entertainment, the show goes on and on and on. May it be the head banging rock music or a classic old musical show, on a cruise you can have it all. They say whole world is a stage but on a cruise the whole ship is their stage, and the best thing is you don’t need to buy a ticket for it.

Today’s cruise lines recruit professional performers from some of the best-known stages on earth and bring then for your entertainment. That’s why, when there is a cruise entertainment show being performed, it will easily rival anything you might have seen on land. The stunning musical revues salute the very best of Hollywood and Broadway. This is accompanied with the high-tech display of lasers, sound systems and special effects.

As the sun goes down and the evening sea sparkles, the hottest shows at sea as well as a host of variety entertainers take the spotlight. The ship shows can be a anything from the live musical act where you will be glued to your seats by the performers or it can be a comedy show where the comedians will throw you off your seats. And the best thing is, where ever you are seated, you will always have the best seat in the room.

The entertainers and the type of entertainment may vary from ship to ship and line to line, but the surprises will keep coming. You can enjoy Broadway style reviews, musicals, stand-up comics, movies and specialty acts, guest talent shows and much more. Some cruise ships provide foot-stomping, knee-slapping country music for you to show your moves. Here you can set loose everything and enjoy the dance with your companion. Some cruise ships provide state of the art theatres, three-deck-high showroom which can rival the theatres on land. Here you can enjoy the age old classic movies as well as the new releases. No need to buy a ticket or find a parking space. Some of the cruise ships also provide shows from the best Caribbean or Brazilian dancers to entertain you all through the night.

Between your ports of call, you will be amazed to see how much variety you can get on board your ship. When it comes to nighttime amusement your choices are as diverse as you want to make them. From ballroom dancing to late night comedy, from first run movies in the theater to stunning shows, it’s all there, giving you an once of life time event. Everything you need is all free and with guaranteed seating arrangements. This makes every experience on a cruise one of a kind.

The list of the top Performers in Corporate Entertainment is endless. However, the most popular categories are a standard list involving, comedy, magic, hypnosis, and music. It is pretty easy to know which category fits-in best with your event or group. Nevertheless, the difficulty for most people is what the right criteria for selecting the right Performers are. Here is a proven selection criteria to follow in making this all-important decision that can make or ruin an event.

The experience of a Performer: Many Performers specialize in different functions. Some are well suited for private events, while others are better off with corporate entities. There are those whose method may not fit a religious group, but very okay for clubs or adult groups. Your aim is to look out for those that specialize in corporate events, and who have a track record in this regard. They should be able to provide you with references, from their previous engagements.

Customized performance: Some performers have the option of customizing their performance to suit your purpose. You need to find out, and certainly, never to assume. If you are looking at having this benefit, you have to discuss this with the performer before you commit to a booking.

Your budget: If you want an elaborate event, you have to prepare for that in your budget. The entertainment business is such that, you only get what you are willing to pay for. When it comes to a corporate event, you want to see people return home fully satisfied, and willing to return.

As the old saying goes, who pays the piper dictates the tune. This is absolutely true of the entertainment world. What you pay for, is what you get. So, make a realistic budget, knowing that, a bad entertainment can be worse than a bad food.

Performers set-up requirement: Different performers have different set-up needs. Some would require a stage to be provided. Others may require a lighting system or a special sound system. This requirement has to be clarified, and the terms clearly spelt out, before the booking is made.

Viewing Performers demo video: Request for their demo video so you can have an idea of their performance. This will help you judge of what you are expecting is what you are likely to get. Clips or graphics of a performance will not afford you enough opportunity to catch the feel of the audience. Request for a live performance demo, and watch the reaction of the audience. In that way, you judge their performance from the point of view of the audience.

In fee component, you need to be very sure of what the fee covers and what it does not. In particular, you have to watch out for the loose ends having to do with travel expenses. Some may exclude this, and end up bringing it up as incidental costs. It has to be clearly specified if it is included in the fees.

A huge array of performers is available today, in the world of Corporate Entertainment. Yet, it takes a diligent selection of the right Performer to have an event that the memory will seem to last forever.

The entertainment and media industry is one of fastest growing industries of India. It comprises various segments such as film, television, print media, music, radio, advertising, and digital media:

• Cinema: The film industry of India is the largest worldwide. This is in accordance with the number of films produced per year. Open routes for foreign investment and the grant of an industry tag have created a good impact. This is why many foreign production houses are entering the Indian shores.

• TV: The TV industry is valued at US$ 4.63 billion and is projected to expand by 14.5% by 2013. The entry of DTH (direct to home) and mobile television are growing sectors in this field. With the foray of 3G on the Indian shores, mobile TV offers a great deal of promise. The DTH industry is also expected to grow by 100%. Also, TV channels, such as Pogo, Disney, Cartoon Network, Star Plus, and MTV, are increasing their products to tap the potential of this industry further. The television distribution sector is projected to reach US$ 5.2 billion by 2013.

• Print Media: The print media is also expanding. The newspaper and magazine industry is also growing. Foreign magazines are also making their presence felt.

• Music: The music industry is huge in India. Currently, CDs account for the major share of sales. But newer forms, such as ringtones and digital downloads, are poised to grow. Digital sales are projected to amount to 88% of the total revenue generated. This industry is projected to grow to US$ 164.5 million by 2012.

• Radio: This is the most cost-friendly form of entertainment and has a tremendous reach. Private participation in this sector has emerged and accounts for a major segment in this industry. This sector is getting at an average of 30% through advertising. FM broadcasting has grown rapidly, and India has a total of more than 300 radio stations today.

• Advertising: This industry is growing rapidly, with more companies looking to create a brand name for them. Advertising revenues through TV are expected to gross US$ 3.12 billion by 2013. Not only that, digital advertising through Internet and mobiles is also gaining momentum. Online advertising is projected to reach US$ 212 million by 2011. Advertising through web sites of leading dailies is also expected to reach US$ 8.3 billion. Many partnerships have been struck between the foreign powerhouses and Indian majors. Reliance has entered in a pact with Dreamworks studio. Walt Disney has tied up with the Yash Raj group to create animated films. Adlabs and PVR are also expanding their businesses in India.

• Digital Media: The animation industry is poised to expand greatly. Companies, such as Intel, Disney, Paramount, and Cartoon Network, are looking to tap into this industry. This is due to the growth of gaming and the real-time 3D sector.

The initiatives of the government are a further boost to this industry. It allows 100% FDI via automatic channels in sectors of advertising and films. 49% holding in DTH and cable TV is allowed. 100% FDI in the non-news segment and 26% in the news segment are allowed. In the FM segment FDI worth 20% is allowed.

Thus, the entertainment and media industry of India is very promising and has a lot to offer potential investors.

The government of India has taken several initiatives to attract foreign investments in India. Not only foreign establishments but also entrepreneurs from India can reap the benefits of the growing Indian Market.

As more and more multinationals and business houses are heading to Gurgaon, there is an influx of young professionals towards Gurgaon, making it their home. These top notch professionals are big earners as well as considerable spenders. They are willing to pay for good entertainment. As a result, lots of entertainment hubs have sprouted up in the city to cater to their demand. The future of the entertainment sector is also extremely bright in the city as new venues such as Kingdom of Dreams are going to open their gates very soon.

The city has now become a paradise for fun lovers as many multiplexes, shopping malls, pubs, bars, restaurants and theatres have opened up. We can positively say that nightlife in Gurgaon is much better than its cousin Delhi. Maximum of these entertainment venues are targeted towards the young generation. The hip-hop crowd is a big spender on entertainment and are the biggest reason behind this boom.

The city boasts of a number of watering holes catering to the drinking public. These bars and pubs are among the best in India with a wide variety of themes, décor, music and services. Every evening, you can see these overflowing with people who are here to relax and unwind after a day’s hard work. They also offer eating services, and you can dine at these resto-bars. Some of the famous ones are Mozzo, Crave, Oz, Tangerine Lounge, The Fizz and The Rodeo,

Another feature of nightlife in Gurgaon is its multiplexes. For movie buffs, no other city can offer so many choices. Multiplexes like PVR, DT Cinemas and SRS Cinemas offer movie lovers a great variety of choices. These multiplexes are the essence of entertainment in Gurgaon. They provide a perfect natural outing to the public after a daylong chaotic work schedule.

For shopaholics, the malls in Gurgaon offer mind boggling choices with an extensive range of products. Shopping in these malls is akin to entertainment and shopping, here is a pleasant and relaxing exercise.

Another feature of entertainment in Gurgaon is its Restaurants. These eating joints are some of the top of the line restaurants and cater to people of all types of pockets.

With coming of Kingdom of Dreams, the entertainment scenario of Gurgaon is surely going to change. With it, Gurgaon is definitely going to come on world’s map of tourism in the class of Moulin Rouge and Opera house of Sydney.

Visit Kingdom of Dreams for bollywod style musical shows, theatre shows and to experience the world of multicultural indian extravaganzas through a kaleidoscope of cuisine & carnival.

Corporate entertainment is not an excuse to have a good party on the company budget; it’s an essential tool for any business in the modern world. Done correctly, and with the right levels of attention to detail, it is an opportunity to engage with new clients, reward the loyalty of current clients and forge relationships.

When developing your budgets and strategies for corporate entertainment you should factor in the benefits that these opportunities will have to your bottom line. The value of networking cannot be underestimated. Spending some time with your clients, both new and old, will help to build trust and empathy. These qualities will further enhance your business dealings and relationships.

Developing loyalty in your client base is particularly vital in the current economic climate. Prospective clients want to know that you will look after their interests and that your existing base is both loyal and steady, it gives an excellent impression. A well designed corporate event will facilitate communication and discussion between you and your clients so as to bring greater depth to your relationships.

Using a well established and respectable organisation to achieve the ultimate event is also essential. You want to hire a company that will deliver a seamless product so you don’t need to spend time worrying about the details. Instead, you are free to use the opportunity to your own advantage.

An organisation that boasts well trained staff and facilitators will ensure that any problems or mishaps are quickly dealt with and that all factors surrounding your event move to an exact timetable. You don’t want to have starving clients as the dinner is two hours late, or perhaps discover that your sound system doesn’t work as the guest speaker steps up to the podium.

Corporate events are not only for developing client relationships, though. They can also be used to improve the morale, loyalty and focus of your staff. A well timed event that has staff mingling with all corporate tiers and learning new things about themselves, and others, can have a profound impact on your company. Happy staff are productive staff and a well designed event can deliver superb results.

These events can be scheduled for evenings, weekends, mid-week breaks and more. You can create two days of team building activities along with social engagements and entertainment. These can also include internal refresher courses to keep staff up to date with policies and new improvements. A reward system could also be put into effect to support staff that go the extra mile.

Overall, a solid corporate entertainment strategy has the potential to remarkably improve your bottom line. It is an investment in people, and what those people can bring to your business. You can brand each event in your corporate colours, develop internal strategies, network and explore new ideas. In short, it is an essential tool for any organisation.

Invest in corporate entertainment using a professional organisation and you’re investing in the future of your business. It’s an excellent way to forge new relationships and develop your client base.